About us

Growing up, Nasrin and Behzad Safarian learned to crawl on beautiful, soft, hand knotted rugs.  This love of the stunning art of Persian Rugs was ingrained in them from a very young age.  In fact, members of their families were in the rug business.


The couple are thrilled to be bringing an ancient art and piece of their cultural heritage to Charlotte and Historic Dilworth. The Safarians really understand art of choosing the perfect rug for one's home; they are also happy to work with interior designers to hand select that perfect piece. The experience of choosing a rug with the help of Rug Culture's owners is a shopping experience like no other in the Queen city. "We really want to be sure no one will leave our store or our web site without finding that perfect rug of their choice."Behzad said.

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